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Plan, score, and project your growth — free tools that show the math.

Built by Marketopia for MSPs and Tech Vendors. Each tool stands on its own — start anywhere, stack them for a complete picture.

Start with the calculatorTalk to a consultant first
A decade of MSP marketing

1,000+ MSPs can’t be wrong.

MSPs we’ve served over the past decade. Stop guessing whether marketing math works for IT services — we’ve already done it for 1,000+ shops.

1,000+
MSPs Served
50,000+
Held Appointments Delivered
500,000+
Marketing Leads Obtained

Three tools, three depths

Pick the depth that fits your moment. They build on each other but each stands alone.

Start here · Free

Lead Calculator

How many leads do you need to hit your revenue goal? See the math in under a minute.

  • ✓Lead-volume math from your goal
  • ✓Marketing-spend benchmarks
  • ✓No assessment forms
Free · ~60 seconds
Run the numbers →
Build a plan · Free

Full Growth Plan

Scenarios, 36-month roadmap, reinvestment path, and EBITDA at exit. The full math we use with paying clients.

  • ✓Three close-rate scenarios
  • ✓36-month rolling forecast
  • ✓Exit-valuation projection
Free · ~5–8 minutes
Build my plan →
Go deeper · From $15

Marketing Maturity Assessment

AI scans your site, content, and presence across 8 disciplines and gives you a scored, prioritized punch-list.

  • ✓8-discipline rubric (brand, web, SEO, content, paid, social, email, martech)
  • ✓30-point MSP best-practices check
  • ✓Prioritized fix list
From $15 · ~5 minutes input + AI scan
Run the scan →
About these tools

What is Marketopia Growth Tools?

Marketopia Growth Tools are used by MSPs to translate their goals and dreams into executable plans. Enter your numbers — revenue target, current client base, close rate, marketing budget — and the tools hand you back KPIs, 36-month projections, ROI calculations, and a prioritized action list.

You don’t need to meet with a consultant, and you certainly don’t need to buy anything from Marketopia. At the end, the plan is yours — take it and execute it yourself, hand it to your current marketing vendor, or use it to evaluate any partner (including us). The tools show you the math; what you do with it is entirely up to you.

📊KPIs and revenue targets
📈36-month growth projections
💰ROI and exit valuations
🎯Marketing channel mix
🔍Marketing maturity score
🚀Prioritized action plan
Real MSPs · Real numbers

We get this. We've been doing it for MSPs for over a decade.

"

From a revenue percentage, in the first 12 months after partnering with Marketopia, we increased our monthly recurring revenue by 37%, and we added about $1.2 million in standard revenue.

Jeff Newton
VP of Sales and Marketing, RediTECH
"

After signing up with Marketopia, the leads just kept coming in and coming in and coming in — so much that we had to actually dedicate a salesperson to follow those leads.

Sean Moreno
CEO, Data Tech Café
A decade of MSP marketing, by the numbers
1,000+
MSPs Served
50,000+
Held Appointments Delivered
500,000+
Marketing Leads Obtained

Questions about these tools

What are Marketopia Growth Tools?+
Marketopia Growth Tools is a suite of free and low-cost planning tools built specifically for managed service providers (MSPs) and technology vendors. They translate your revenue goals and growth ambitions into concrete, executable plans — complete with KPIs, ROI projections, channel mix recommendations, and 36-month forecasts. You don't need to meet with a consultant, attend a demo, or commit to anything. The tools give you the math so you can make informed decisions on your own terms.
Are these tools really free?+
The Lead Calculator and Full Growth Plan are completely free — no email required for the calculator, and no payment gate for the growth plan. The Marketing Maturity Assessment has two tiers: a Quick Scan at $15 and a Deep Scan + Growth Plan at $30. The paid tiers include AI-powered research across 30 best-practice checkpoints specific to MSPs or tech vendors. All tools give you a real, actionable result — not a teaser to schedule a call.
Do I have to hire Marketopia after using these tools?+
Absolutely not. These tools are yours to use however you want. At the end, you'll have a plan you can execute yourself, hand to your existing marketing vendor, or use as a benchmark when evaluating any partner — including Marketopia. If you'd like to talk through your results with one of our consultants, that option is available. But there is zero obligation and zero sales pressure built into the tools.
What outputs do I get from the Full Growth Plan?+
The Full Growth Plan produces: three close-rate scenarios (conservative, realistic, aggressive) with leads-per-month targets for each; a 36-month rolling revenue forecast; a reinvestment path showing how to compound marketing spend over time; an exit-valuation projection based on your EBITDA multiple and timeline; and a GROW channel revenue model if you're considering co-sell or partner programs. Every number is based on inputs you provide — your current revenue, client count, close rate, and goals.
Who are these tools designed for?+
The tools are built for two audiences: MSPs (managed service providers, IT service companies) looking to grow their monthly recurring revenue, and technology vendors who sell through the MSP channel and need to model their channel program ROI. The calculator, growth plan, and marketing assessment all have an MSP mode and a vendor/channel mode. If you're a B2B tech company selling direct rather than through MSPs, the tools still work but the defaults and benchmarks are tuned for the channel.
How long does each tool take?+
The Lead Calculator takes about 60 seconds — you enter your revenue goal, average client value, and close rate and it computes your required monthly lead volume instantly. The Full Growth Plan takes 5–8 minutes to fill in the inputs; results are shown immediately after submission. The Marketing Assessment takes about 5 minutes of input; the AI scan then runs in the background and emails your results within a few minutes.
Is my data private? Will Marketopia use it to market to me?+
Your data is used only to generate your plan. We do not sell or share your inputs with third parties. If you provide an email address (required for the Marketing Assessment, optional for the Growth Plan), Marketopia may send you your results and occasional relevant content. You can opt out at any time. We will never cold-call you based on your tool inputs, and we will not use your revenue numbers or business details for anything other than delivering your results.
What is the difference between the three tools?+
The Lead Calculator answers one specific question: how many leads per month do you need to hit your revenue number? It's the starting point — takes under a minute and requires no account. The Full Growth Plan goes much deeper: it takes your current state, goals, and assumptions and builds a complete 12–36 month financial model with scenarios, exit valuation, and a marketing channel mix. The Marketing Maturity Assessment is an AI-powered audit: it scans your actual website, content, SEO, social presence, email, and paid channels and scores you against 30 MSP or vendor best-practice checkpoints. Use the calculator first, then the growth plan for the full picture, then the assessment to find where your marketing is weakest.

Ready to see your number?

Start with the 60-second calculator. No email, no form, no sales call. Just your goal and the math to get there.

Start with the calculator →Talk to a consultant